Have you ever thought that why companies like BlackBerry, Panam, or Blockbuster got shut down? The answer is quite simple. They failed because they didnโt adopt Digital Marketing.
You are probably wondering how can digital marketing save your business? There are more than hundreds and thousands of companies that achieved the targets of their 1st Million dollars by Digital Marketing.
Neil Patel, Rand Fishkin, and Ryan Deiss are some of the most inspiring personalities that adapted digital marketing right on time and set up their own digital marketing agency and offer digital marketing services as well.
To understand how can digital marketing save your business, it is important to know what digital marketing is.
Digital Marketing
If you are thinking digital marketing is probably one of the toughest skills to master then do not worry at all. Digital Marketing is basically Online Marketing that is done through online platforms such as Facebook, Twitter, Instagram, LinkedIn, Google, etc. It is all about connecting with your audience at the right place and at the right time.
Today, the screen time of teenagers and older people is the highest, crossing more than 3 to 4 hours per day. Hence, what else could be a better option than marketing your products or skills on the internet?
Letโs have a quick flashback the early 1990s and 2000s. Companies like Beenz.com and Alladvantges.com introduced online marketing on google.
They actually, used to pay their users for their usage of these websites. Beenz.com adopted the system of barter exchange. Users were gifted with Gift cards and these gift cards could be redeemed from different sources.
Advantages.com on other hand displayed a widget on one side of the screen whereas this widget would display different ads. If any ad suited you or somebody using your computer, that ad could be a pick and thatโs the start of digital marketing.
Now, that you know about how digital marketing is, letโs talk about;
How Can Digital Marketing Save your business?
We have read and seen countless business tycoons and companies that used to be a millionaire but sadly they didnโt follow the latest trend of digital marketing and now no one knows them.
There are more people on social media and different search engines than in the public marketplaces. Google themselves claims that there are more than 8.5 billion searches per day. That is more than the total population of the whole world.
This one example makes it clear enough that instead of posting postures in public marketplaces if you could just attract traffic from alone Google itself, it would boost your business in unimaginable ways.
Digital Marketing isnโt just about learning one skill and utilizing it throughout your whole career. NO! Every skill that you know about. Let it be Graphic Designing, Web Development, Software Management or development, SEO, Ads Management, or Social Media Handling. Digital Marketing is a way to sell your skill. It is a way to tell other people about your skill or product and sell it at the best possible price.
If we go back a little to the early 2000s, there was very little competition. People hardly knew about freelancing and other online ways to make money. E-commerce was very rare as well. It was easy to compete but as time changed more people were introduced to this platform thus increasing the competition day by day.
However, for an average seller the biggest problem he would face would be regarding his sales. How to cash those sales in the huge army of 1.1 billion freelancers? That is what digital marketing is all about.
Digital marketing lets oneself or brands/companies display themselves uniquely and attractively.
You might think, whatโs unique about your skill? If you are a web developer there are thousands of other developers as well.
Gary Vayner Chuk, one of the best internet marketers currently in the industry, said:
โMake it simple, make it memorable, make it inviting to look at, make it fun to read.โ
If you understand digital marketing well enough, you probably have a 90 percent of chance to succeed in your respective fields.
Startups
We have also seen a lot of startup businesses simply being destroyed. Why? Because they didnโt adopt the latest way to market themselves or to present themselves.
When there wasnโt any audience for their businesses, the co-founders were facing losses. When the co-founders leave you, definitely your startup will start to collapse.
Digital marketing teaches you how to present yourself.
Are you still confused?
Letโs explain it this way. There is a huge difference between,
โHey I am a programmer. My name is Abby. Do hire me.โ
And,
โHello, are you tired of solving your problems on your own? Do not worry at all! I am Abby, a professional programmer with 3 years of field experience willing to help you solve your problems.โ
Can you see the difference? Customers would get attracted to the second one more than the first one! This is how digital marketing can solve your problems in a very effective and easy way.
An author who wrote in his book, โSell Like Crazyโ said that 96 percent of companies that start their businesses wonโt even complete their first 10 years of their business and would just quit because they just donโt understand the importance of digital marketing tactics.
There are certain ways to market your content. Some of the most common digital marketing tactics are by Displaying Facebook ads or Social Media icons etc. Every method has a different process. Thus, the best option to market your content would be to hand it over to professionals! They have skills, team, and expertise that is able to manage it well!
Tknack is a digital Marketing Agency that has been doing digital marketing for years. They have highly experienced professionals who are providing 24/7 digital marketing services to their customers.
Graphic Designing, Web development, Content writing, SEO, Social Media marketing, etc. If you are trying to get your brand marketed at a very reasonable price, then there isnโt a better option than Tknack. They have different marketing plans depending on your budget.
Moreover, they can complete your task in the given time with results higher than your expectations.
Thus, if you need a Digital Marketing Agency or social media marketing agency that is an expert in its work, Tknack would be the perfect pick.
Read More: What is Social Media Marketing?
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